I had the opportunity to create a full soundtrack for the "The Connection" Series by CANON SOLUTIONS. In this project, I wanted to capture the essence of the printing process by incorporating the rhythms of the machinery and blending them with smooth synthesizer sounds. By adding playful notes, I aimed to enhance the positive and enthusiastic vibe of the presentation.
My goal was to develop a unique musical palette that resonated well with a modern, technology-based company like Canon Solutions. Recognizing the company's reputation as one of the best in the industry, I strived to create a professional piece of music that would live up to their heritage.
Above all, my focus was on establishing an emotional connection between the brand and its customers. I aimed to create a mood that was both moody and authentic, allowing the audience to feel a genuine connection with the brand. Overall, this soundtrack was a result of my dedication to crafting a piece of music that not only reflected the printing process but also represented the values and aspirations of Canon Solutions.